Privacy Policy ("Site") is published by Copyright LDNfashion. For the purpose of the Data Protection Act 1998 (the "Act"), the Data Controller is LDNfashion (registration number 09185670) of St Johns Centre, 85 Pitfield Street , London, N1 6LP.

DMRI Ltd is a supplier engaged by LDNfashion to provide a selection process for winners in competitions entered on the site and the provision of prizes. Personal Data may be processed by LDNfashion, in its capacity as Data Controller, and by DMRI in its capacity as Data Processor (The terms Personal Data, Data Controller and Data Processor have the meaning as set out in the Act).

If you have questions concerning your personal information or queries with regard to this practice, please contact our data protection officer at Please note all data is collected and held in accordance with the requirements of the Data Protection Act.

Use of personal information

DMRI and LDNfashion will use the information provided by you in the process of entering the competitions online in the way clearly outlined at the point of entry:

By providing your details and agreeing to the rules and privacy policy outlined below you also consent to receive information and updates from DMRI (operator of and third parties. The communications maybe by Email, Phone, SMS, Post or via social media. The third party offers will include Finance, Charity, Travel, Gambling and Retail along with other sectors outlined in the privacy policy below. These offers may include premium rate SMS and telephone charges. Check terms and for details and obtain permission from the bill payer before using these services.

We will use the information to

  • Provide you with information about the products and services of and other LDNfashion companies and websites.
  • Provide you with information about the products and services from 3rd parties and selected LDNfashion partners.
  • Communicate prizes and competitions
  • Provide you with a more personalised service
  • Run competitions and promotions
  • Provide you with information about products and services via Phone, Email, Post and SMS
  • Provide you with information about products and services in the following sectors but not limited to:
    Travel Home Garden Special offers Competitions Astrology Gambling
    Bingo Casino Sports Fashion Family Children Pensions
    Legal current affairs Food Drink Education Personal Development Investment Events
    Money off coupons Offer sites Vouchers Glasses and Contact lenses Technology Health & Well Being Personal Injury
    Fitness Mobile offers Hair & Beauty Gadgets & Technology Retail Utilities Motors
    Insurance Home improvements Charities Political updates Transport Environment

If you would like to change these preferences at any point, please email or call us on 0114 2815760. Alternatively, you can also write to us at Data Protection Officer, Dmri Ltd 145a Bradfield Road, S6 2BY

It is possible that the data owner or data processer could merge or be acquired by another business. If this happens, we may share the information that relates to you. You will be sent notice in such an event.

When you enter competitions we will display as series of offers, requests and / or survey questions from carefully selected 3rd parties. By opting into offer and/ or requests you are agreeing to receive further information.

When opting in to receive information directly from other companies and websites you will then be agreeing to their terms and conditions

Registration, Information collection and Information control

We collect personal information from you through the use of enquiry and registration forms and each time you e-mail us your details.

We also collect information automatically about your visit to our site. This information, which includes demographic data and browsing patterns, is collected via the use of cookies (see below) and session file information.

You must agree with this privacy policy in order to use the website.

Site members can unsubscribe at any time through unsubscribe links on the website and in all email communications from LDNfashion and selected partners.

Similarly, if you do not want us to send you information as described in this privacy policy where relevant, you should tick the "opt out" permission boxes on the update details page of the website and we will refrain from sending you such materials.

Use of cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Cookie Name Purpose More information
Google Analytics _utma _utmb _utmc _utmz These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited. Click here for an overview of privacy at Google
PHP session cookie PHPSESSID This cookie is used to preserve certain data across subsequent accesses. This enables us to build more customized applications and increase the functionality of our web site. Click here for more information about PHP Sessions

To opt out of being tracked by Google Analytics across all websites visit


Please note that clicking on to links and banner advertisements may result in you being transferred to another website, where data privacy practices may be different to that of LDNfashion Visitors should consult the other websites privacy policies as we are not responsible for, and have no control over, information that is submitted to or collected by these third parties.

Subject access requests

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please email us at or call us on 0114 2815760. Alternatively, you can write to us at Data Protection Officer, 145a Bradfield Road, Hillsborough, Sheffield, S6 2BY

Internet-based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

This privacy policy may be changed by DMRI at any time. The revised policy will be posted to this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it. DMRI will ensure that your personal information is treated with the utmost respect and in accordance with Directive 95/46/EC on the protection of individuals with regard to processing of personal data and the free movement thereof.