Lucy Choi London is a forward-thinking brand that meets the exact demands of the sophisticated modern woman and reflects the way she shops. Whilst working in the city, Lucy Choi spotted a gap in the market. As one of thousands of women transitioning between flats and heels on their daily commute to the office, she questioned why comfort was only available to women at a luxury price point. From this moment, the Lucy Choi London vision was born and she set out on her mission to create affordable luxury for all occasions and all age groups without compromising what became the founding ethos of her brand, the 3 C’s: Comfort, Craftsmanship and Character.
With her uncle Jimmy Choo as an influential role model Lucy designs every shoe in the Lucy Choi London collection to be unique and playful, to reflect the many different personalities and tastes of these women. The brand’s signature is epitomised by a “Rock ‘n’ Royal” theme inspired by the two Kates: the edgy and iconic Kate Moss and the elegant and classic Kate Middleton.
The shoes are loved by women all over the world including Supermodels such as Winnie Harlow, Hailey Baldwin, Alessandra Ambrosio and Izabel Goulart and other celebrities including Darcey Bussell, Millie Mackintosh, Nicole Scherzinger and Caroline Flack.
With the women who wear her shoes clearly in mind Lucy looked inward and created a unique SS19 collection inspired by influential Women of the last century. From the Diana and Oprah to a Megan and Michelle the collection is full of timeless classics with a unique Lucy Choi London twist.
To celebrate the SS19 collection hitting the shops we are giving LDN Fashion readers the unique opportunity to win a pair of the Madonna and a VIP shopping experience in the central London boutique.